Thursday, March 11, 2021

'Pride' - case study

Today I'll be researching into the 2014 film 'Pride' by Calamity Films using IMDB. This film, directed by Stephen Beresford, is a true story based on UK gay activists working to help miners during their lengthy strike of the National union of mineworkers in 1984.  


Which companies were involved with the production of Pride?

Calamity Films was the main company involved in the production this film. They are an independent film and television production company based in London most renowned for 'Pride', 'Judy', 'Brassic' and 'Last Christmas'. Presented by; Pathe UK, Pathé, CBS Films, BBC films, Proud films and BFI in participation with Canal+ and Ciné+. 

Which company distributed Pride to America? Are they a household name?

'CBS films distribution' was the company involved in distributing Pride to the USA. They are not necessarily considered as a household name however they are one of the largest conglomerates (CBS) in the films industry, owning subsidiaries such as Paramount, MTV, CBS entertainment group. Before the 2019 merger CBS and Viacom were two separate conglomerates but now ViacomCBS is one huge conglomerate profiting over $30 billion a year.  

Which company distributed pride to Europe? Are they linked to the distributor above?

'Pride' was distributed in Europe by '20th Century fox' - another huge media conglomerate which was acquired by Walt Disney Studios in 2019. There aren't many links between CBS and 20th century fox apart from that their video enterprises merged in 1984 however this is no longer the case. They are in fact competitors and two giants in the film industry. 

How would working with these distributors benefit Calamity films?

Without working with large conglomerates Calamity simple would not have the funds or power to get their films screened on a large scale to the mass audience. The whole distribution process is extremely expensive and difficult as the industry is heavily dominated by a small handful of very powerful multinationals who seem to absorb any threats and block small independents from growing. This means that independents such as Calamity films are almost forced to deal with conglomerates to attain a budget, distribution pathways and views. They may also gain important industry insights and contacts which could make the process easier or their business run smoother in the future. For example, in 2020 Calamity films hired a former BBC EP as their head of development which means they now have valuable ties to the BBC. 


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